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Submitted by: Michael Bryksa

As an internet marketer and entrepreneur, you need to accept the fact that for SEO each year is a little bit different than the last, and indeed as an internet marketer and entrepreneur you need to be quick on your toes to adapt. Top internet marketers know this is hard fact of life. Will you allow yourself to get left behind?

2010 introduced Google Caffeine, a new and improved search indexing system, according to Google, for faster searching and displaying more relevant results. No doubt the year 2010 brought a lot of changes to the way entrepreneurs do their business online. So here are a few tips on how to cope with these changes.

1. Playing safe is no longer safe

There was a time when spreading your efforts and resources across different projects was the best way to make money online. That time is not now, especially not in 2010. Internet experts are saying you re better off putting all your chips in a single campaign, and focusing on that.

Remember what Andrew Carnegie said, The wise man puts all his eggs in one basket and watches the basket.

Also don t hesitate to outsource some of your other online projects, especially if the ROI is feasible enough.

2. Start thinking about creating your own products

The years 2008 and 2009 had been good to ad-based business models, but the same can t be said about 2010. This business model puts you in the palm of your sponsors, and you don t want that especially when economic recession is the only thing on everyone s minds these days.

It s time to start creating your own products. E-books, newsletters, video tutorials, etc., you name it. The income is much more stable than spending your time marketing someone else s products.

3. Update your website regularly

A new search indexing system Google Caffeine means you need to update your website now, and you need to update it regularly. Throw in extra effort to making your website s content unique so it yields good SERP s (or Search Engine Results Pages).

Scott Moir says,

“Studies show a large number of companies still aren’t applying best practices. This is occurring because there’s a significant amount of poor or outdated information being circulated.

Scott is the founder of Irbtrax SEO.

It should be noted that when your website yields poor SERP s, you re giving a competitor s website the chance to take that slot and rank better than you.

4. Use quality outbound links

Most popular search engines pay particular attention to websites with quality outbound links. Quality means your links should direct visitors to relevant websites with similar content, which brings me to another point linking to just any other website doesn t improve your online visibility.

5. Be aggressive

Difficult economic times are causing entrepreneurs and small business owners to be more aggressive in their internet marketing campaigns. I suggest you do the same.

Be creative. Join social media communities, make friends, establish relationships. You won t get anywhere if you turtle up using the same marketing plans as last year, not attracting new customers and not giving your existing clients a reason why they shouldn t jump over to your competitors.

I guess 2010 encourages everyone to step up their internet marketing campaigns. No one s complaining though, as all those extra effort pays off well in the long run.

About the Author: Jon Orana is a Canada-based internet marketer and social media specialist who writes informative blog posts on the subject during his free time. You can visit his website at

Calgary Internet Marketing

for more info on his services. You can also visit his website

Calgary Internet Marketing

for more articles and tips on internet marketing.

Source:

isnare.com

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