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By Yzwd Dwz

The value of the product planning

Jobs returned to Apple, its share price is a pitiful $ 3, 2003, although Apple already has a high popularity, but financial markets still do not buy, the price is just $ 6. The reason why this phenomenon is not played because the inherent non-determinism thinking investors for the history of Apple is not optimistic about its future can not be established to determine the positive expectations, Apple plans to own secret mystic any positive role. This makes it the past few years, Apple’s stock has been able to significantly beyond people’s expectations.

Immediately following the footsteps of Apple, like Airbnb, Pinterest is, Dropbox, Path, or even Evernote so many products have been a great success with good planning. On the surface, and their success is not in line with the results of the analysis of the data, but between these products and user needs, it seems as though a unique telepathy. The excellent product planning the most important part of it is this which, in these cases, an element that seems more than traditional A / B testing, rapid iteration more effective. Does this mean that the importance of planning in general non-determinism thought, finally regression?

Plan your products

Under normal circumstances, when a new record after the product is widely welcomed, there is always the intention to offer to buy the company. Tend to embrace their future is not determined by the product acquisition, because the main purpose of its founding is profitable. One example is PayPal, Since its inception, PayPal has successfully achieved a lot of wonderful ideas, but in 2002, PayPal has lost a new way of thinking, the future is full of uncertainty, and does not know how to take the next step, so the company in sold to eBay for the end of the year is totally understandable.

But when the company has a clear plan for their future, they are often not easily sell their products. Now you can do more things, why stop at the half-way? For such companies, they internally is often based on their own over the next few months, few years, the progress of the arrangement corresponds to the team step by step to achieve each step.

In an uncertain market, the product does not expose the internal planning of no value to investors. However, for a determined product, with a feasible planning is to determine one of the most important success factor. It is precisely because people recognize the importance of this point in the market, these products, although few are optimistic about the market, but its long-term value is often even more alarming. (Of course, not optimistic about the market, in this process of growing up, they may face temporary difficulties, then need the insistence of the product.)

For many entrepreneurial young people, they tend to attitude toward product such optimism non-determinism, keen on rapid iteration, the continuous improvement of the product, even if he is not clear what form the future of the product. Of course, such as Twitter in the development process by users broad participation gradually found that the direction and value of the product description, this non-determinism is not impossible, but luck apparently accounted for a large proportion. Like a lottery, when it comes to luck, little successful.

Need to remember is that, even in a highly uncertain environment, we can still have their own clear planning. If you enter a fast-changing market (such as social networking), a clear plan of their products is essential, this plan can be changed, if missing, then your product is often only conform to the tide, difficult to really stand out.

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